There are few skills more valuable in today’s modern business world than the ability to parse complex datasets. Data analytics experts, according to Paltron, “go beyond pure reporting and delve deeper into data analysis. Their job is to recognize complex patterns and relationships in the data that are only visible to the trained eye.” Furthermore, professionals who can manage data are becoming increasingly central in the business space. Big data is transforming everything from business intelligence and marketing to customer service and operational efficiency, as Business.com points out.
Eastern Washington University’s online Master of Business Administration (MBA) in Data Analytics is the ideal program for ambitious professionals seeking to stay at the cutting-edge of data technology. This MBA program focuses specifically on the interplay between business and data skills. Graduates will learn how to use AI tools and machine learning algorithms, be exposed to a variety of career opportunities, and absorb a mix of business and data knowledge.
What is Data Analytics?
Before embarking on an MBA, it is crucial to understand what data analytics is. According to Investopedia, the term refers to the technical practice of drawing conclusions from raw data. “Many of the techniques and processes of data analytics have been automated into mechanical processes and algorithms that work over raw data for human consumption,” states Investopedia. “Data analytics can be used by different entities, such as businesses, to optimize their performance and maximize their profits.” This analysis is accomplished by using software and other technical tools to gather and interpret raw data.
How to Get Into Data Analytics
One avenue for aspiring professionals who are looking to break into the field of data analytics is a specifically tailored degree program, like an MBA in Data Analytics. For example, Lerna Courses points out that an MBA with an analytics focus “offers a mix of technical skills and business strategy, helping you bridge the gap between data analysis and decision-making. This makes you effective in roles where insights and strategy matter.”
Lerna Courses also states that MBA graduates have a combination of skills that make them well-positioned to both lead teams and make important strategic decisions in the real world. An MBA in Data Analytics offers a “mix of business courses and analytics tools ensure you can contribute meaningfully to both operational improvements and long-term planning. This makes you valuable in diverse fields like finance, marketing, and operations.”
Data Analytics Jobs and Salary
Aspiring data analysts are certainly interested in knowing what kind of compensation they can expect. Pursuing an MBA is an investment, and a future career in data analytics can greatly pay off. For example, PayScale notes that the average base salary for a graduate with an MBA, Business Data Analysis Degree is $84,000. In addition, some jobs that such a graduate can expect to attain include Financial Analyst, Senior Data Analyst, Business Intelligence Analyst, Analytics Manager and many others, according to PayScale.
Online MBA in Data Analytics
Now is the time to harness the powerful potential of data analytics, both for the success of your business in general and for your own future. The deeper understanding of data tools that you will gain by enrolling in an online MBA in Data Analytics, like the one offered by EWU, will accelerate your career and help enhance the growth potential of whatever businesses you help to lead.
As Paltron points out: “The best tools and technologies are worthless if they are not used properly.” Graduates of EWU’s online program will learn exactly how to implement these tools and technologies in a way that will unlock the future. An MBA in Data Analytics is most certainly worth it.
Learn more about EWU’s online MBA in Data Analytics.
