Online Master of Business Administration with a Digital Marketing Concentration
From SEO and AEO to AI, this forward-looking MBA program prepares you to lead the next wave of digital marketing. Learn to drive the strategies, teams and technology that produce results.
Next Application Due Date
Start Classes
Program Overview
Prep for a C-suite role with a digital marketing degree
Build the strategic perspective that separates executives from practitioners. The Master of Business Administration with a Digital Marketing Concentration online program at EWU helps you develop expertise in campaign management and organizational leadership, preparing you to innovate at the intersection of business strategy and marketing analytics.
This AACSB-accredited MBA in Digital Marketing program embeds analytics in every course, so you learn to prove attribution and optimize marketing investments from an executive perspective. With a focus on real-world case studies, this master’s in digital marketing program prepares you for what’s coming by examining how AI, the Internet of Things, and mixed reality are reshaping the field.
The Eastern Washington University School of Business is accredited by AACSB International (AACSB).
In this digital marketing MBA program, you will learn to:
- Analyze digital consumer behavior, market data and platform analytics to inform strategic marketing decisions
- Develop integrated digital marketing strategies that coordinate search, social media and paid advertising channels to achieve organizational objectives
- Apply digital analytics and performance metrics to evaluate campaign effectiveness, optimize marketing investments and improve business outcomes
- Communicate evidence-based digital marketing recommendations to organizational leaders using strategic, financial and market-oriented considerations
- Analyze digital consumer behavior, market data and platform analytics to inform strategic marketing decisions
- Develop integrated digital marketing strategies that coordinate search, social media and paid advertising channels to achieve organizational objectives
- Apply digital analytics and performance metrics to evaluate campaign effectiveness, optimize marketing investments and improve business outcomes
- Communicate evidence-based digital marketing recommendations to organizational leaders using strategic, financial and market-oriented considerations
Digital marketing career opportunities:
- Advertising Manager
- E-Commerce Director
- Marketing Manager
- Product Marketing Manager
- Social Media Manager
- Advertising Manager
- E-Commerce Director
- Marketing Manager
- Product Marketing Manager
- Social Media Manager
More MBA programs available online:
EWU offers a variety of graduate business degree programs in a convenient online format. Check out all our online business programs.
$18,040*
Total Tuition
As few as 10 months
Duration
44
Credit Hours
The Eastern Washington University School of Business is accredited by AACSB International (AACSB).
"I was doing different things I learned through the MBA program, influencing the team and other leaders. It was a different way I moved throughout the company because of my experience that helped me get to this point."
– Kevin Winford II
EWU Master of Business Administration graduate
Need More Information?
Tuition
Invest in your future with competitive, per-credit tuition
The EWU MBA in Digital Marketing online program offers the same affordable, pay-by-the-course tuition to students residing in and out of the state of Washington.
| Program | Per Credit Hour | Per 4-Credit Hour Course | Per Program |
|---|---|---|---|
| MBA in Digital Marketing | $410 | $1,640 | $18,040* |
Application Fee: $75
*Tuition and fees subject to change. Total program cost does not include foundation courses. If foundation courses are required, the cost will be added to the total program cost.
Tuition breakdown:
$410
Per Credit Hour
$18,040*
Total Tuition
Calendar
Find the start date that fits your schedule
The online MBA with a Digital Marketing Concentration is designed to be efficient for working professionals, featuring six-week courses and multiple start dates a year. View the full calendar to find the best start date for you, along with deadlines for registration, required documents and tuition payment.
| Term | Program Start Date | Application Deadline | Registration Deadline | Tuition Deadline |
|---|---|---|---|---|
| Fall II | 11/2/26 | 10/19/26 | 10/27/26 | 10/31/26 |
| Winter I | 12/28/26 | 12/14/26 | 12/22/26 | 12/26/26 |
| Winter II | 2/8/27 | 1/25/27 | 2/2/27 | 2/6/27 |
Now enrolling:
10/19/26
Next Application Deadline
11/2/26
Start Classes
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Take the next step: Apply to this MBA digital marketing online program
The admission process for the digital marketing MBA program is simple and streamlined. Our generous GMAT waiver makes it even easier for you to get started right away, without taking time away from your professional or personal commitments.
Admission Requirements:
- Bachelor's degree
- Cumulative 3.0 GPA
- Professional resume
Online MBA Admission Requirements
- Bachelor's degree from a regionally accredited institution
- Overall cumulative GPA of 3.0 or cumulative GPA of 3.0 in the last 90 quarter or 60 semester-graded postsecondary credit hours** OR:
- Applicants with a GPA of at least 2.5 in the last 90 quarter or 60 semester graded credits of postsecondary academic coursework AND at least three years of professional work experience as verified by a professional resume will be considered on a case-by-case basis
- Applicants with a GPA of at least 2.5 in the last 90 quarter or 60 semester graded credits of postsecondary academic coursework AND an index score (GPA x 200 + GMAT) ≥ 1050 will be considered on a case-by-case basis
- Applicants with a GPA lower than 2.5 may considered on a case-by-case basis and must have an index score of (GPA x 200 + GMAT) ≥ 1050
- Official transcript from the college/university where degree was earned
- Professional resume
Have a question? Call us at 800-826-3411.
**We encourage you to apply if your GPA is lower than a 3.0 and you have at least three years of professional work experience. Applicants with GPAs below 3.0 are considered for admission on a case-by-case basis. Please contact an Enrollment Services representative at 800-826-3411 for more information.
Document Submission Information
Order your official, electronic transcripts from the degree-granting institution where you earned your highest degree (bachelor’s or master’s) and have them sent to Eastern Washington University.
- Most EWU graduate programs only require one transcript. Please submit a transcript from your degree-granting institution. This transcript should include the final two years of your degree completion. If it does not, please submit transcripts to cover your final two years of earned credits.
- Please note that transcripts ordered by mail may take 4-6 weeks to arrive.
If you are ordering a mailed paper transcript, please have it sent to:
Eastern Washington University
Showalter Hall 206
Cheney, WA 99004
Courses
Explore the digital marketing degree online courses
In order to earn the Master of Business Administration with a Digital Marketing Concentration online, you must complete 11 courses (44 credit hours), comprised of 28 credit hours of core courses, 12 credit hours of digital marketing concentration courses and four credit hours of electives. If you don't have a business undergraduate degree, you will benefit from up to 12 additional credit hours of concurrent foundation courses.
Core Courses
BADM 508: Essentials of Operations Management
Duration: 6 Weeks weeks
Credit Hours: 4
This course explores models and methods of production and service management. It provides a conceptual foundation and quantitative tools that can be applied to specific business problems. Topics may include, but are not limited to, process choice, product design, quality management, principles of supply chain management, facility planning, forecasting, inventory management and scheduling.
BADM 520: Data Driven Decision Making
Duration: 6 Weeks weeks
Credit Hours: 4
A career in management is likely to involve decision making based on data. It is important to be able to organize and use data appropriately and intelligently to make decisions. This course provides an understanding of the statistical and data analysis tools that are necessary in managerial decision making. It should make you aware of how data analysis tools can be used and misused within an organization. Prerequisites: successful completion of BADM 503 or approved equivalency.
BADM 530: Corporate Finance
Duration: 6 Weeks weeks
Credit Hours: 4
This course covers an analysis of valuation issues and project analysis as well as the relationship between risk, capital structure, cost of capital and dividend policy. It examines contemporary issues and problems confronting financial managers. Prerequisites: successful completion of BADM 502 or approved equivalency.
BADM 540: Marketing Management
Duration: 6 Weeks weeks
Credit Hours: 4
This course is a study of both the theoretical and applied aspects of the marketing process. It covers the elements of successful marketing strategies, marketing decision-making and the impact of marketing on business.
BADM 552: Leadership and Ethics
Duration: 6 Weeks weeks
Credit Hours: 4
This course inquires as to leaders and leadership from a perspective of ethics. It asks the student to think about principled leadership through three complex lenses: personal character, accountability, and pragmatism (ethical action in an uncertain, competitive, and imperfect world). Each of these lenses reflects traditions in moral philosophy and each emphasizes fundamental aspects of leaders' responsibilities.
BADM 560: Advanced Accounting for Managers
Duration: 6 Weeks weeks
Credit Hours: 4
This course focuses on the use of accounting information and accounting information systems in business decision making. Prerequisites: successful completion of BADM 505 or approved equivalency.
BADM 590: MBA Capstone
Duration: 6 Weeks weeks
Credit Hours: 4
This capstone course requires students to use knowledge from all previous coursework to analyze, evaluate, and solve complex organizational problems in case study, simulation or projects formats. It builds on that knowledge to develop strategic thinking about organizations and their environments in conditions of uncertainty. Prerequisites: be registered in the last or second-to-last quarter of the MBA program.
Foundation Courses
BADM 502: Finance
Duration: 6 Weeks weeks
Credit Hours: 4
This accelerated course deals with the application of basic theory and analytical techniques to financial decision making. Topics include time value of money, risk and return, capital management, cost of capital, option theory, capital structure decisions, dividend policy, and the market for corporate control. Note: this MBA foundation course, a prerequisite to all MBA finance courses, does not count toward the required MBA degree credits.
BADM 503: Quantitative Analysis in Business
Duration: 6 Weeks weeks
Credit Hours: 4
An accelerated course in descriptive and inferential statistics, including basic regression analysis, chi-square analysis and quality control methodology. Note: this MBA foundation course, a prerequisite to BADM 520, does not count toward the required MBA degree credits.
BADM 505: Essentials of Accounting
Duration: 6 Weeks weeks
Credit Hours: 4
An accelerated course in understanding and using accounting information and accounting information systems in a business environment: includes coverage of both financial and managerial accounting information.
Note: this MBA foundation course, a prerequisite to all MBA accounting courses, does not count toward the required MBA degree credits.
Digital Marketing Concentration Courses
BADM 522: Digital Marketing Strategy
Duration: 6 Weeks weeks
Credit Hours: 4
An in-depth exploration of digital marketing strategy in the data-driven business environment. Students learn to design, implement, and evaluate integrated digital campaigns. Emphasis is on strategic thinking for online brand management, customer engagement, analytics-based decision-making, and cross-channel integration. Hands-on projects develop the analytical and managerial skills needed to lead digital transformation and achieve measurable business impact.
BADM 547: Search Engine Optimization
Duration: 6 Weeks weeks
Credit Hours: 4
Explores SEO (Search Engine Optimization) and SEM (Search Engine Marketing) strategies to drive visibility, traffic, and business outcomes. Students learn search engine function, web content optimization, and designing paid advertising for high ROI. Emphasis is on analytical decision-making, keyword strategy, UX optimization, and SEO/SEM integration. Applied projects offer practical experience in campaign management and formulating strategic recommendations.
BADM 558: Social Media Marketing & Digital Advertising
Duration: 6 Weeks weeks
Credit Hours: 4
Examines the strategic use of social media and digital advertising to build brand equity and drive business results. Students learn to leverage platforms (Meta, X, TikTok, etc.) for audience engagement. The course integrates strategy, campaign design, data analytics, content creation, and paid advertising management. Emphasis is on ethical decision-making, ROI, and aligning digital communication with marketing objectives. Students apply theory via simulations and projects.
Electives
BADM 531: Financial Statement Analysis
Duration: 6 Weeks weeks
Credit Hours: 4
This course prepares students to read, interpret and analyze financial statements. The course integrates various concepts and different procedures to provide both financial and accounting set of important analytical tools including abilities to read, interpret and compare financial statements, understand cash flow, different accounts on companies’ balance sheet and income statements, basic profitability and risk analysis issues. Prerequisites: successful completion of BADM 502 or approved equivalency. It is strongly recommended that BADM 530 be taken before BADM 531.
BADM 532: International Financial Management
Duration: 6 Weeks weeks
Credit Hours: 4
Surveys the important aspects of financial management in the international arena, including international financial markets, exchange rate determination, exchange rate and country risks, risk hedging and financial management in international organizations. Prerequisites: successful completion of BADM 502 or approved equivalency. It is strongly recommended that BADM 530 be taken before BADM 532.
BADM 533: International Investments
Duration: 6 Weeks weeks
Credit Hours: 4
This course examines foreign exchange rates and relationships, international asset pricing, differences in equity markets, analysis of equity and debt securities, global investing and diversification. It includes equity analysis and portfolio management. Prerequisites: successful completion of BADM 502 or approved equivalency. It is strongly recommended that BADM 530 be taken before BADM 533.
BADM 557: Advanced Cost Accounting for MBA Students
Duration: 6 Weeks weeks
Credit Hours: 4
The course is designed to extend and apply the knowledge base in cost accounting and provide a further understanding of managerial accounting issues in planning, organizing and controlling organizational activities. Topics include analyzing and managing costs, developing cost systems that facilitate decision-making, identifying opportunities for improving business process, and developing measures to assess performance. Focus is on cost control and profit analysis. Prerequisites: successful completion of BADM 505 or approved equivalency.
BADM 569: International Forensics Accounting
Duration: 6 Weeks weeks
Credit Hours: 4
Forensic literally means the scientific methods and investigations needed to prepare financial information to be presented in a courtroom. Forensic accountants are trained to look beyond the numbers and deal with the reality of a situation from human and numerical information. This course examines all the aspects of a financial crime: accounting, audit, and human behavior. Your final project will focus on crimes involving fraud in international companies to determine if this type of crime is different in an international versus US setting.
LEAD 502: Social & Emotional Dimensions of Leadership
Duration: 6 Weeks weeks
Credit Hours: 4
This course focuses on understanding the social and emotional skills necessary for effective leadership. Students will identify and explore a variety of elements including emotional intelligence, leader/follower social awareness, leader/follower relationship management, strengths based leadership, and the use of personal power. Additionally, students will explore how to develop these skills and competencies in others. Finally, students will explore the tools necessary to become a reflective leader.
LEAD 503: Ethical Leadership
Duration: 6 Weeks weeks
Credit Hours: 4
Drawing on traditional philosophical ideas as well as more recent developments in cognitive neuroscience, this course will explore numerous ways of thinking about values, character, justice, and ethical leadership. Students will examine multiple frameworks for ethical leadership and discuss how these frameworks can be applied in a variety of leadership contexts. Additionally, this course will discuss factors inhibiting ethical leadership behavior and decision making.
LEAD 510: Team Leadership
Duration: 6 Weeks weeks
Credit Hours: 4
By its nature, leadership is a collaborative process. This course focuses on the team or small group explores theories and practices for effectively leading these groups. Students in this course will explore and develop the skills necessary to motivate, develop, and support team members as individuals and as a group.
LEAD 520: Organizational Theory & Culture
Duration: 6 Weeks weeks
Credit Hours: 4
This course explores the theories, methods, and challenges that inform our understanding of organizational behavior and culture. Recognizing that leading in organizations includes both formal and informal processes, this course explores a variety of aspects related to understanding and influencing organizational behavior and culture. Finally, in addition to traditional theories of organizational behavior and culture, students will explore the impact of leadership on both organizational behavior and culture.
